CoCoRooh means "Soul of Coco" (Rooh is the Maldivian word for Soul).
That is what you will find in abundance in the new, eco-luxury resort wear brand: the heart and soul of its founder and creative director, Coco.
The style is a little boho chic, a bit 70's glam, and absolutely effortlessly fun to wear. After all, sunshine and vacations are about the enjoyment of life, and CoCoRooh lets you indulge whilst looking stylish. For her international, island hopping clientele, Coco has designed a look and feel that is uncomplicated, and varied, sometimes flirty, sometimes innocent, and always mirroring her own love of harmony, authenticity and beauty.
The collection includes breezy maxi dresses and beach cover ups, feminine lace sun dresses, bohemian inspired party and night wear, resort style cute children clothes, as well as breathable and versatile cotton yoga wear. CoCoRooh has developed exclusive resort specific design services:
CoCoRooh's mission is to promote sustainable life in the Maldives, by encouraging locals to work together, design, make and take part in the creative process of CoCoRooh.
We work only on the basis of fair trade. From the moment the very first design is put on paper, to the finding of the right fabric, and throughout the finalization of the design process, CoCoRooh is a process of good Karma and love. Each piece is designed with compassion for the environment, as fabrics can be machine or hand washed, and do not need to be dry-cleaned. Our hopes are that whoever eventually wears our products will feel the PEACE, LOVE, LIGHT and inspiration which has gone into making it.
CoCo's Collection Available at
One & Only Reethirah
Contact via mail for more information
Headed by its Founder and Creative Director, each CoCoRooh collection is designed and developed by the team selected for their skill, passion and attention to detail.
With the needs and wishes of its customers in mind CoCoRooh considers each small detail carefully. Each and every piece of the collection is tested and checked throughout the design process to guarantee customer satisfaction. The result is an eco-friendly yet stylish collection infused with both functionality and personality.
CoCoRooh will create a collection unique and specifically for your resort and spa after a style consultation to determine the needs and wants of management and guests. Whether it is a statement collection of cotton yoga wear or a full range of yoga and resort wear including evening dresses as well as men's and children's options; a unique line can be created. Below are some examples of pieces created by CoCoRooh for some of the current clients to get an idea of what is offered. Keeping in mind customization is key for your resort to offer a unique and special product to your guest that is "Made in Maldives".
Coco was the resident Kundalini Yogini and teacher for One&Only Reethi Rah for five years.
Throughout her interactions with her regular guests she discovered a need for something different in yoga and resort wear; something more like what she created and wore herself.
After some research this led Coco to the creation of CoCoRooh in 2011, to cater to the needs of this new found niche market. The former London based fashion journalist derives much inspiration from the surrounding nature, community and local textiles and craftsmanship. She is fascinated particularly by the fabrics and laces in local handicraft shops in capital city; Male' that emanate the energy and colors of the all-year sunny, tropical climate. This joyful, casual and sunny spirit helps form the collection.